自然堂-品牌故事

CHANDO, a natural high-tech brand from the Himalayas, channels Himalayan energy to nurture natural beauty

Founded in Shanghai in 2001, CHANDO offers a full range of skincare, makeup, facial masks, men’s grooming, and personal care products. Inspired by the traditional Chinese philosophy of "Chan Dao", the brand believes that humanity is rooted in nature and should follow its laws and wisdom. The English name CHANDO is derived from the transliteration of "Chan Dao". In Chinese, “Tang” implies a place of gathering. “Zi Ran Tang” – CHANDO – thus symbolizes a place where the power of nature converges.

Nothing on Earth is truly identical—not a single leaf, not a single person. CHANDO believes that everyone is a masterpiece of nature, born with their own unique allure. “你本来就很美” is the essence of CHANDO’s belief in natural confidence. When you embrace your true self with confidence, beauty naturally shines through—and CHANDO is here to help you discover and awaken that beauty.

Born in the vast Himalayas - Earth's Third Pole - CHANDO draws from pristine glacier waters, antioxidant-rich alpine plants, and ocean minerals steeped in ancient energy. Here, nature unfolds in brilliant colors and enchanting fragrances, intertwined with timeless cultural heritage—all forming an inexhaustible wellspring of ingredients and inspiration.

CHANDO is committed to exploring Himalayan glaciers, rare botanicals, indigenous minerals, and native species - infusing each product with the essence of this pristine ecosystem. With a focus on both efficacy and safety, it transforms Himalayan treasures drop by drop into a lifestyle of health and beauty at conscientious prices. Beauty originates in nature - and is perfected by it.

• Brand mission

  To inspire confidence and let natural beauty shine

• Brand vision

  To become a globally recognized and beloved beauty and wellness brand—helping every consumer embrace the joy of nature and a beautiful life

• Brand core value

  To deliver the finest natural gifts of the Himalayas to consumers—at the most reasonable price